Cп/33/E 20
Каталог "Статии" | Списания
The Mediating Role of Brand Engagement and Store Image on Relationship between Brand Identification and Purchase Intention: a Study of Omani Retail Market
(2021)
Zaheer Ahmed Khan; Ermal Bino; Hyder Kamran
Сп/37/Г 62
Каталог "Статии" | Списания
Brand trust as a source of brand equity
(2019)
Veneta Todorova Lyubenova
Каталог "Статии" | Списания
How Brand Building and Performance Marketing Can Work Together
With the right metrics, you can increase the return on both
(2023)
Jim Stengel; Ken Favaro; Cait Lamberton
Каталог "Статии" | Списания
A New Approach to Building Your Personal Brand
How to communicate your value to the world
(2023)
Jill Avery; Rachel Greenwald
Сп/37/Г 62
Каталог "Статии" | Списания
Searching for the Roots of Contemporary Branding: Study of Cylinder Seals from the Dawn of Ancient Egypt
(2022)
Hristo Katrandjiev
Сп/33/Б 44
Каталог "Статии" | Списания
Влияние на бранда върху удовлетвореността от продукта = Influence of brands on product satisfaction
(2018)
Атанаска Решеткова
Сп/33/Б 44
Каталог "Статии" | Списания
Съвместно създаване на стойност на търговската марка чрез платформените компании = Brand value co-creation via the platform enterprise
(2017)
Боряна Димитрова; Трина Ларсен Андрас; Брент Смит
Сп/6/D 56
Каталог "Статии" | Списания
Engaging brand communication in Facebook - a typology of the brand page users
(2018)
Yagodina Kartunova
Cп/33/E 20
Каталог "Статии" | Списания
The Burberry business model
creating an international luxury fashion brand
(2004)
Christopher M. Moore; Grete Birtwistle
Сп/005/H32
Каталог "Статии" | Списания
Why the Influencer Industry Needs Guardrails
And how to professionalize a maturing practice
(2024)
Emily Hund
П/65.013/K 35
Сп/31/G 54
Каталог "Статии" | Списания
Brand and Product Positioning Strategy (Chosen Issues)
(2014)
Joanna Rogozinska-Mitrut; Galya Gercheva
П/745/749/B 84
Каталог "Книги" | Книги
Brand Bible
The Complete Guide to Building, Designing, and Sustaining Brands
(2012)
Debbie Millman
Сп/33/И 50
Каталог "Статии" | Списания
How Do YouTube Ads Shape Consumer Decisions? (Empirical Study on Gen-Z)
(2025)
Totok Haryanto; Budhi Haryanto
Сп/33/И 50
Каталог "Статии" | Списания
The Role of Positive Emotions in Mediation the Influence of Fashion Involvement, Shopping Lifestyle on E-Impulse Buying (Empirical Evidence in Generation X, Y, Z)
(2025)
Moch Rizal; et al.
Сп/33/И 50
Каталог "Статии" | Списания
Competitive Convergence and Digitalization in Bulgarian Retailing
(2025)
Yulia Hristova
Сп/33/И 50
Каталог "Статии" | Списания
Entrepreneurial Creativity and Business Innovation Performance: The Role of Competitivenes Mechanism Protection and Competitive Intensity
(2025)
Roymon Panjaitan; Naili Farida; Farida Indriani
Сп/33/И 50
Каталог "Статии" | Списания
Green Consumer Profile Analysis: Insights from Digital Market Clustering
(2025)
Guruh Hariyadi; Rizal Isnanto; Purwanto Purwanto
Сп/33/И 50
Каталог "Статии" | Списания
Do You Feel Better When Buying More? The Moderating Effect of Consumer Mood on the Urge To Buy Impulsively
(2025)
Ika Febrilia; et al.