Каталог "Статии"
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How Brand Building and Performance Marketing Can Work Together
With the right metrics, you can increase the return on both
Jim Stengel; Ken Favaro; Cait Lamberton
Детайли
- Източник
- Harvard Business Review
- Година на издаване
- 2023
- Пор.№
- 5-6
- Страници
- p. 124-135
- Ключови думи
- Brand building, Marketing management, Efficiency, Investments, Изграждане на имидж, Брандинг, Стратегически маркетинг, Инвестиции, Ефективност, Performannce
Допълнителна информация
- Отрасъл
- Общ отдел
- Системен №
- 86486
- Тематични рубрики
- Управление
Действия
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