Brand trust as a source of brand equity
Veneta Todorova Lyubenova
Детайли
- Източник
- Год. алманах. Науч. изследв. на докторанти СА "Ценов" - Свищов
- Година на издаване
- 2019
- Страници
- p. 473-487
- Том
- Кн.15
- Ключови думи
- Brand, Бранд мениджмънт, Брандинг
Допълнителна информация
- Отрасъл
- Общ отдел
- Системен №
- 82941
- Тематични рубрики
- Управление
Действия
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