П/339.3/L 63
П/339.3/R 46
Каталог "Книги" | Книги
Retailing in the European Union
Structures, Competition and Performance
(2003)
Stewart Howe
Сп/33/И 50
Каталог "Статии" | Списания
Competitive Convergence and Digitalization in Bulgarian Retailing
(2025)
Yulia Hristova
Сп/33/И 50
Каталог "Статии" | Списания
How Do YouTube Ads Shape Consumer Decisions? (Empirical Study on Gen-Z)
(2025)
Totok Haryanto; Budhi Haryanto
Сп/33/И 50
Каталог "Статии" | Списания
The Role of Positive Emotions in Mediation the Influence of Fashion Involvement, Shopping Lifestyle on E-Impulse Buying (Empirical Evidence in Generation X, Y, Z)
(2025)
Moch Rizal; et al.
Сп/33/И 50
Каталог "Статии" | Списания
Do You Feel Better When Buying More? The Moderating Effect of Consumer Mood on the Urge To Buy Impulsively
(2025)
Ika Febrilia; et al.
Сп/33/И 50
Каталог "Статии" | Списания
Green Consumer Profile Analysis: Insights from Digital Market Clustering
(2025)
Guruh Hariyadi; Rizal Isnanto; Purwanto Purwanto
Сп/33/И 50
Каталог "Статии" | Списания
Model for the Development and Optimization of Growth of Small and Medium-Sized Enterprises (SMEs)
(2025)
Rina Nopianti; et al.
Сп/33/И 50
Каталог "Статии" | Списания
Assessing the Significance of Intellectual Capital in Retail Trade through Conjoint Analysis
(2024)
Ivanka Nikolova
Сп/33/Б 44
Каталог "Статии" | Списания
Предизвикателства пред асортиментното предлагане на ритейлърите в ерата на омниканалността = Challenges Facing Retailers Assortment' Supply in the Omnichannel Age
(2021)
Симеонка Петрова
Сп/33/И 50
Каталог "Статии" | Списания
Exploring the Impact of Technology Acceptance Model Constructs on Consumer Behavior in SMEs: with a Focus on E-Marketing Strategies
(2024)
Faruk Ahmeti; Hykmete Bajrami
Сп/33/И 50
Каталог "Статии" | Списания
Exploring the Role of Consumer Attitudes in Mediating the Influence of Knowledge, Values, Subjective Norms, and Behavioral Control on the Purchase of Eco-Friendly Products
(2025)
Yayuk Sriayudha; et al.
Cп/33/E 20
Каталог "Статии" | Списания
The Mediating Role of Brand Engagement and Store Image on Relationship between Brand Identification and Purchase Intention: a Study of Omani Retail Market
(2021)
Zaheer Ahmed Khan; Ermal Bino; Hyder Kamran
Сп/33/Н 32
Каталог "Статии" | Списания
Взаимоотношенията във веригата за доставка в омникалния ритейлинг
(2023)
Виолета Димитрова
Сп/33/Н 32
Каталог "Статии" | Списания
Стратегически аспекти на корпоративната социална отговорност на търговския бизнес
(2023)
Венцислав Перков
Сп/33/И 50
Сп/33/И 50
Каталог "Статии" | Списания
Investigating Entrepreneurial Orientation Values towards Business Performance: Evidence from Emerging Economy
(2025)
Ayu Desi Indrawati; et al.
Сп/33/И 50
Каталог "Статии" | Списания
Market Orientation and Value Resonance Innovation Capability: A Synergistic Approach to Enhance Firm Performance
(2025)
Arif Afendi; Farida Indriani; I Made Sukresna
Сп/33/И 50
Каталог "Статии" | Списания
Research of the Differences in the Impact of AI-generated and Human-created Video Ads
(2025)
Anka Tsvetanova; Bela Boneva; Siya Veleva
A 687
Каталог "Статии" | Други
Влияние на демографските фактори върху когнитивната и сензорната иновативност на потребителя
(2022)
Татяна Йорданова