Customer loyalty and customer loyalty programs
Mark D. Uncles; Grahame R. Dowling; Kathy Hammond
Детайли
- Източник
- Journal of Consumer Marketing
- Година на издаване
- 2003
- Пор.№
- 4
- Страници
- p. 294-316
- Том
- Vol.20
- Ключови думи
- Потребителска лоялност, Потребителско поведение, CRM (Customer Relationship Management), Връзки с клиенти
Допълнителна информация
- Отрасъл
- Общ отдел
- Системен №
- 75015
Действия
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